Meet Our Leadership Team

Rachel Addington has been partnering with small business owners and leaders to implement successful marketing and fundraising strategies for over a decade.
As President of the Marketing Engine, she is committed to collaborating with small businesses to amplify their mission through tailored marketing initiatives and messaging that resonates.
Rachel holds BSBA degrees in Business Management and Finance from Ashland University in Ohio. An Ohio native, she currently lives with her husband and son in the City of Fountains, Kansas City, Missouri.
Halee Hendley is a driving force for The Marking Engine. As Project Director, her planning, coordination, and execution ensures that the ME team has the resources they need, timelines are met, and client expectations are exceeded.
A former teacher, Halee’s problem solving skills push The Marketing Engine team and clients towards success!
Originally from Kansas City, Missouri, Halee currently resides in California with her husband and daughter and is passionate about traveling and finding her next favorite coffee shop.
Jean Boen Roberts leads J. Roberts Consulting, LLC where she specializes in working with clients to refine their messaging in order to effectively reach their target audience to drive revenue and increase retention. Her marketing and communication skills have developed over years of experience working with clients in a variety of industries. She has been responsible for creating strategic communication plans for a wide spectrum of audiences, utilizing platforms best suited to drive results.
Roberts is an Athena Young Professional award winner and holds a B.A. in Family and Consumer Sciences from Bluffton University. She and her husband live in Wooster, Ohio with their two daughters.

Why We're Different

Companies often rely on marketing firms to generate messaging without deeply understanding who they are.

Others look to Search Engine Optimization as a quick fix without understanding the foundational need of strategy and messaging.

The strategy work that we do is the precursor to any marketing, branding, and
channel development.

We help companies understand not only who they serve, but the most effective channels, partnerships and ecosystems that they are a part of.
This builds new paths to revenue.

Next, we will take our foundational strategy work and translate that into concrete action plans related to content development and search engine optimization. That’s why we’re here – to help you define your audience, partnerships, channels, and strategy...and then we execute it FOR you!