We help companies build their marketing strategy, target the
right audience with an effective message, and drive revenue.
Define Your Message - Build Your Strategy - Analyze Results
Marketing Strategy Plans
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Content Scheduling + Execution
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Search Engine Optimization
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It Starts With Strategy.
The market is crowded with a sea of competitors. You've got to figure out how to consistently rise above the noise, create new markets and capture non-customers.
Our team of experts works with you to provide a marketing strategy, messaging, and content for your business or non-profit. Then we use search engine optimization to drive the right people to you.
Let's Drive Traffic To You, So You Can Share Your Brand Authentically.
Build models that aren’t dependent upon competing,
but capture new markets.
Reach people where, how + when they want to
be reached through our intentional marketing plans.
Create unique experiences that people
don’t want to go without.
Introducing,
The Marketing Engine.
Here’s How We Can Get Started
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1. Schedule a Call
Marketing Audit
We'll have a working session with you to ask all of the questions we need to run an audit of your existing marketing, and put together a new, intentional marketing plan for you.
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2. Get Your Marketing Plan
Workshop
We'll review the marketing plan with you, making sure that it reaches all of your key audiences, and that there aren't any "gaps" in your process.
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3. Execute the Plan
Retainer
We can run your marketing engine for you, including social media posts, email campaigns, and any form of print or digital ads.
There are people waiting to work with you, they just need to be told what it is, why they can't live without it, where they can reach you, when the timing is right, and how they'll experience what you offer.
Who Is This For?
(It’s for you.)
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Solopreneurs
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Start Ups
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Small Businesses
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Medium Size Businesses
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Non-Profits
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Consultants
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Retail Businesses
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Service Businesses
If you need marketing that converts, you need The Marketing Engine.
Have a question? Shoot us a message.
Meet The Team
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Rachel Addington, President
Rachel Addington leads The Marketing Engine, where she is committed to providing an in-house marketing experience with outsourced insight. Rachel excels at building the essential systems and structures businesses need to capture and retain their desired audiences and meet their long-term goals.
From chic hotels and restaurants to socially conscious nonprofits and elite colleges, Rachel has been elevating brands and implementing successful strategies for companies and clients for over a decade.
An Ohio native, she currently lives with her husband and son in the City of Fountains, Kansas City, Missouri.
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Lauren Shippy, Co-Founder
Lauren Shippy has a background in building, evaluating and consulting with startups across multiple sectors. She co-leads a family investment office and provides strategy to companies of all sizes through StoryWork. She has been a part of building a private equity real estate firm, and served as the COO for multiple startups.
She now collaborates with leaders in every area of strategy to design impactful business models and experiences. Lauren has a passion for identifying the underlying dynamics of people, products and experiences, and leveraging value chains to create new markets for companies. She is a wife, mom of 2, MBA, and a lover of team whiteboard sessions.
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Jean Roberts, Co-Founder
Jean Boen Roberts leads J. Roberts Consulting, LLC where she specializes in working with clients to refine their messaging in order to effectively reach their target audience to drive revenue and increase retention. Her marketing and communication skills have developed over years of experience working with clients in a variety of industries. She has been responsible for creating strategic communication plans for a wide spectrum of audiences, utilizing platforms best suited to drive results.
Roberts is an Athena Young Professional award winner and holds a B.A. in Family and Consumer Sciences from Bluffton University. She and her husband live in Wooster, Ohio with their two daughters.
Download Our Free Guide
Looking for help mapping out your content plan? Consistent communication with your audience is key. Our content guide (in the form of a calendar) is a quick easy way for you and your team to get started!
Why We're Different
Companies often rely on marketing firms to generate
messaging without deeply understanding who they are.
Others look to Search Engine Optimization as a quick fix without understanding the foundational need of strategy and messaging.
The strategy work that we do is the precursor to any
marketing, branding, and channel development.
We help companies understand not only who they serve, but the most effective channels, partnerships, and ecosystems that
they are a part of. This builds new paths to revenue.
Next, we will take our foundational strategy work and translate that into concrete action plans related to content development and search engine optimization. That’s why we’re here – to help you define your audience, partnerships, channels, and strategy...
and then we execute it FOR you!
What They Say
“Working with Lauren completely changed my business and has taken it to another level! She gave me the framework I needed to grow our company and guided me with a step by step action plan to execute my vision. The process was incredibly well-planned and targeted to our needs. Whether you are savvy or a novice entrepreneur, working with Lauren is invaluable. I am so grateful for her knowledge and insight.”
“We initiated work with Family Allergy & Asthma in March 2018.
With our tested SEO process, we grew their monthly traffic, impressions on Google, and new visitor traffic substantially in 6 months.
154,000 visitor click thru’s
4.4 million impressions of their website on Google
3.5 % organic click thru rate
Average overall website position of 23”
“After our initial conversations, Jean immediately identified areas of improvement and worked with the leadership of our organization to develop both short and long term strategies. Our organization had always done well with fundraising, however, we saw the need to improve. From day one, Jean was able to work with our team to develop a plan. In the first year we worked with J Roberts Consulting, Jean was able to, among several other things, organize our donor database, develop and successfully implement a comprehensive corporate and individual giving strategy, create a structured stewardship program, and improve the marketing of the club. Any expectation our board had for Jean was met and exceeded.”
How Much Does This Cost?
How much is a lack of clarity on your marketing plan costing you? How many potential customers are out there waiting to be captured but can't because there isn't a way for them to find you? How many people are passing up on your offerings because they haven't been clarified or don't meet their deepest needs? There is a cost associated with each of these factors, and there isn't time to wait.
New revenue streams and solutions to problems are waiting, let's figure it out together.
Consultants Charge Hard to Understand Fees, We're Here to Change that.
What if you didn’t have to worry about unlimited consultant costs?
What if there were complete transparency about what your engagement is going to look like and the outcomes that you’re going to reach for a set price?
We don’t just tell you what you already know, we take what you already know and spin it around like a rubix cube until we create new value.
Not esoteric concepts, real deliverables and outcomes that drive initiatives.
We track our time hourly and if we’re under time, we credit back your account, and if we’re overtime, it’s on us.
We have channel partners that support our work so we don’t carry unnecessary overhead costs.
We don't specialize in a particular industry, because we add more value by working across industries.
No unlimited retainers, we like to fire ourselves if we’ve done our job right.
Through The Marketing Engine, You Will:
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1. ELIMINATE HOLES
Fill in all of the missing pieces of your strategy, bridge any gaps that exist with your offerings, how you offer it, where you sell it, who you sell it to, and how the ecosystem around you can help you move to the next level.
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2. BUILD IN INNOVATION
Build an innovation machine within your team, so you can continously ask the right questions, together, to keep up with the ever changing landscape.
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3. REACH NEW HEIGHTS
Grow your business and have a map and a team of people to do it.